Services
Your website should back up your proposals and bring in engineers.
We rebuild it, keep it current and report on it every month, at a fixed price.
What we bring
We write, design and build it. You just review it.
We do the writing
Redesigns stall waiting for engineers to write. We interview them and write every page.
We launch in three to four weeks
Scope and price are agreed before we start, so it gets finished.
We show you what it does
One page a month on applications, inquiries, searches and speed.
Where most firms start
Website build
- Kickoff to launch
- 3–4 weeks
- Agreed before we start
- Fixed price
Your site still shows the firm you were when it went up. We rebuild it around your projects and people, write every page and hand over a site your team can update.
- Project, people and careers pages
- Copy from interviews with your principals and PMs
- Webflow or WordPress
- Search and AI-answer basics
After launch
Care plan
Monthly · Upkeep or Growth
Your site goes stale the first time a project finishes and nobody adds it. We add it. On Upkeep we handle hosting, security and edits; on Growth we also add projects, news and search work each month.
- New projects, people and openings, added for you
- A one-page report each month
- A quarterly review on Growth
- Six-month minimum
Identity and illustration
Brand & drawings
Identity and project drawings
Much of your work ends up underground or inside a wall. We draw it, from the bridge to the soil under the slab, and refresh your identity if it no longer fits.
- Logo, type and color refresh
- Brand guidelines
- Project drawings, singly or as a set
- Proposal and SF330 templates on request
Results
See the workYour next client finds you in search, often on a phone. Here's what we've done about speed and search for newsrooms and tech companies.
3×
faster loads on the slowest pages after our performance work
Notable Health
+25%
more traffic after the redesign
The San Francisco Standard
+40%
clicks from searches that didn't name the company, the month of our SEO fixes
Solace Health
How it works
Free · in two business days
Teardown
Send us your URL. Within two business days, we send three fixes you can forward to your principals.
Fixed price · 3–4 weeks
Build
We interview your principals and PMs and write every page.
- Kickoff and interviews
- Structure and copy
- Design, approved before we build
- Build, on Webflow or WordPress
- Launch and training
Monthly, after launch
Care
We keep projects, people and openings current, and report on what the site did.
Work
Websites we've built, and what each one means for an engineering firm.
The San Francisco Standard
A brand refresh and website redesign for a San Francisco newsroom. Traffic rose 25%, and the homepage won first place at the California Journalism Awards.
View projectPasture Biosciences
A brand identity and website for a science startup developing a methane-reducing vaccine for cattle. Technical work, explained plainly.
View project
Questions
How much does a website cost?
Most builds cost $15,000 to $30,000, depending on pages, copy and how much we move over. You get a fixed price after the teardown call. Care plans are $1,500 a month (Upkeep) or $3,000 (Growth).
How long does it take?
Three to four weeks for most firms. A large project archive takes longer, and we'll say so up front.
Our work comes from referrals. Do we need a better website?
Referrals send people to your site, and the site shapes what they think next. In Hinge Marketing's 2014 and 2016 research, 81% of professional-services buyers checked a firm's website before hiring, and 52% had ruled out a referred firm before calling.
Our last website project stalled. How is this different?
Most stall on copy. We write it ourselves, fix the scope and price up front, and launch in three to four weeks.
We already have someone running our site. Why switch?
Ask what the site did for you last month. If nobody can say, that's what we fix: we keep it current and report on it monthly. Start with a free teardown and compare.
Can our team update the site ourselves?
Yes, without touching code. We train your team at launch, and on a care plan we do it for you.
How will we know the site is working?
On a care plan, we send you one page each month: applications, contact requests, the project pages people read, the searches that bring them in and page speed. A principal can read it in minutes.
We're on WordPress. Do we have to switch?
No. We default to Webflow because it needs no plugin updates, and we build on WordPress too: whichever costs you less to run.
What about SEO and AI search?
We cover the basics on every build: clean structure, fast pages and project pages that search engines and AI tools can read. On Growth, we keep working on it.
Do you write the copy?
Yes, on every build. We interview your team, write it, and you approve every word.
We were just acquired, or we're changing our name. Can you help?
Yes. A brand refresh starts at $8k: the name or endorsement line, logo, type and color, and a site that explains the change.
What don't you do?
We don't run ads, sell leads or write proposals. We can design your proposal and SF330 templates.
Send us your website.
We'll read it as your next client would, and as the engineer you're trying to hire. Then we send three fixes within two business days. No pitch.
Get a free teardown